Performance art allows me to express myself in a interdisciplinary way bridging art, digital art, fashion design, music and technology. I design animated LED costumes that I wear for my performances where I sing, dance, tell fictive and personal stories, and interact with the public.
As singer and visual artist, I am particularly interested in the interplay between sound and light, voice and color, music and costume. I collaborate with musicians to compose a different musical ambiance for each projects, referencing pop, classical or science-fiction culture. I work with engineers and programmers to insert some magic and technological poetry in my pieces and songs which are often flavored with humor.
I work in the field of performance art but also video, light, sculpture and voice installation for more than fifteen years. In the 2000’s, I developed a series of « box-performances » using video where I perform live hidden in enclosed spaces built and painted at the inside. My face filmed by different cameras were directly displayed on video monitors.
Loukoum during Art Souterrain Nuit Blanche, Montreal, 2012
Geneviève Favre Petroff’s Lokum performance aimed squarely to evoke a neo-80s sensibility, with bright colorful lights blooming around a 60s-inspired minidress. With the flashing lights, and the round Martian helmet, Petroff achieves an effect that feels both familiar and otherworldly—a combination of the imagery of yesterday and the designs of the future we dream of.
Brian McLellan (fashion critic, Toronto), 2012
Electra during Alternative Arts & Fashion Week, Toronto, 2009
Carmine Love during Swiss Art Awards, Basel in 2000
Why has nobody thought of this earlier? For years we were entangled in the debate on presence and representation, the dualism of live performance and mediated performance, the contradictions between the human body and technology. Geneviève Favre Petroff has cut the Gordian knot of performance art with her voice.
Philip Ursprung (art historian, Zürich), 2008
In Electra, Geneviève Favre Petroff, rooted on a pedestal with a long white gown and silver hair, mesmerized all of us who were sitting up front with her ‘Bjork-like’ voice and LED lights that lit up on cue. I don’t think anyone will forget, “Cranberry joooose. Cr-annnn Berry Joooo-se”.
torontostreetfashion.com (blog, Toronto), 2009